Health Dynamics is a health practice using ancient medicine to cure modern problems, one person at a time. Tasked with its rebranding, we helped develop a brand that stood for their expertise on human health and personableness.
The resulting brand identity design balances the historical and the contemporary. Set in a timeless serif with diamond-shaped details that add a slightly ancient feel, the logo’s seemingly uncomplicated design exudes honesty and erudition. The brand colours are inspired by nature, referencing its resilient and ever-growing quality.